Example of a Marketing Budget and Forecasting
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Marketing Breakdown note to the financial statements
This note briefly summarizes your company's forecasted marketing budget. The note should list each marketing item, the cost of each marketing item, and the expected date of payment for each marketing item. The following is an example of a marketing budget note to the forecasted financial statements.
Marketing Budget Breakdown:
The TRUE COMPANY has forecasted the following marketing items for its 200X and 200Y business year.
| Item: | 200X | 200Y |
| Print Advertising | $ 2,500 | $ 5,000 |
| Promotional Kits & Development | $12,784 | $14,062 |
| Distribution Costs | $ 500 | $ 600 |
| Totals | $15,784 | $19,662 |
The 200X marketing & promotional items are distributed (paid, not incurred) over the following months;
| Item: | Months Paid | Amount Disbursed |
| Print Advertising | March, April | $1,250/month |
| Promotional Kits | March, April | $5,686/month |
| Distribution Costs | May, June, July, Sept, November | $ 100 /month |
| Consultation | March, June, July, September | $ 353 /month |
Payment of these above marketing items can be seen on the company's 200X Forecasted Cash Flow Statement.