Free Sample Business Plan - Customer Profile for J&B Incorporated
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PART 2 - CUSTOMER PROFILE
As mentioned earlier, the Company's primary target market will be individuals wanting to establish a home based business, while our secondary target will be those wanting to start a business in general. It is extremely difficult to create a precise customer profile, since many of the our customers will span such a wide range of each segmentation variable. We do, however feel our customers will have the following characteristics;
| Age: | between 20 and 45 |
| Sex: | 65% male, 35% female |
| Income: | between $15,000 - $50,000 |
| Occupation: | unemployed, office workers, low to middle level mangers, blue collar |
| Education: | varied educational backgrounds |
| Geographic: | Year 1 - Eastern, Year 2 - Central and Year 3 - Western U.S. |
| Reasons for Wanting to Own a Business: | - the desire to make more money - see their peers, families, and others doing it - for power and prestige - to have more control over their lives and in the work they do - the desire for greater time flexibility - more freedom & independence - to feel a sense of accomplishment and fulfillment - the freedom to make one's own decisions - down sizing or loss of employment - for the challenge - for the excitement - to prove to themselves and others that they can do it |
| Method of Acquiring Business Training: | Our customers are anticipated to purchase inexpensive, self-directed training products that heighten their chances of owning their own business. (Opposed to university training, college courses and government sponsored entrepreneurship class-room training programs. |