PSYCHOGRAPHIC SEGMENTATION VARIABLES:

In Psychographic Segmentation, customers are divided into groups based on their social class, life style and personality. Below depicts examples of Psychographic Segmentation Variables. Which Variables apply to your particular product/business/customer?

Social Class - Lower lowers, upper lowers, lower middles, lower uppers, upper uppers. Does the social class of a consumer determine whether or not they buy your product? If so, what social class will most likely purchase your product?

Life style - Active achiever, pleasure seeker, values, beliefs, etc... Does the life style of a consumer determine whether or not they purchase your product?

Personality - Introvert, extrovert, highly determined, authoritarian, sociable, motivated, etc... Does the personality of a consumer determine whether or not they purchase your product?