TABLE OF CONTENTS |
|
EXECUTIVE SUMMARY | 1 - 2 |
MISSION AND OBJECTIVES | 3 |
MANAGEMENT AND STAFFING: | |
A. Background of Management | 4 |
B. Management's Philosophy | 4 - 5 |
C. Managerial Climate and Corporate Culture | 5 - 6 |
D. Labor Force and Training | 6 - 7 |
E. Organizational Chart | 7 - 8 |
F. Decision and Reward Systems | 8 - 9 |
OPERATIONS: | |
A. The Production Process | 10 - 11 |
B. Resources Needed to Produce the Product | 11 |
C. Capital Assets Required | 12 - 13 |
MARKETING: | |
A. The Product | 14 - 15 |
B. The Place | 15 |
C. The Price | 15 - 16 |
D. Description of Industry | 16 - 18 |
E. Competition | 19 - 23 |
F. Promotions | 23 - 27 |
G. Market Entry Strategy - Summary | 27 - 28 |
FINANCIAL PLAN: | |
A. Introduction to the Financial Plan | 29 |
B. Forecasted Income Statement for 200X and 200Y | 30 |
C. Forecasted Balance for 200X and 200Y | 31 |
D. Forecasted Cash Flow Statement for 200X | 32 |
E. Forecasted Cash Flow Statement for 200Y | 33 - 34 |
F. Forecasted Sensitivity Analysis for 200X | 35 |
G. Forecasted Break-even Analysis for 200X | 36 |
H. Forecasted Ratio Calculations | 37 - 38 |
I. Notes to the Forecasted Financial Statements | 39 - 44 |
CONCLUSION | 45 - 46 |
APPENDICES (not available) | 47 |