Mission & Strategy Statements in Your Plan

A well written business plan will include a mission statement and a strategy statement. The statements (combined) generally do not exceed two pages in length and always appear after the executive summary section of the business plan.

Our discussion below defines the elements of both statements and depicts several examples of each. An additional topic under this section deals with the strategic planning process.  Here you will learn various items to consider when developing effective strategies. And finally, we end our discussion by introducing Three (3) Generic Competitive Strategies; namely, the Low Cost Producer Strategy, the Differentiation Strategy, and the Niche or Focus Strategy.

• The Mission Statement
• The Strategy Statement
• The Strategic Planning Process
• Three (3) Generic Competitive Strategies

EXAMPLES OF MISSION & STRATEGY STATEMENTS:

J&B Incorporated
The Internet Company
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