Business Plan Table of Contents for J&B

TABLE OF CONTENTS
(J&B Incorporated)

EXECUTIVE SUMMARY 2 - 4
MISSION & STRATEGY STATEMENT 5
MANAGEMENT & STAFFING:
A.  The Management Team 6 - 11
B.  Outside Support Team 11 - 12
C.  Staffing Requirements 13 - 17

PRODUCT STRATEGY: (operations)
A.   Legal Business Form 18 - 25
B.   Current Product 25 - 34
C.   Production and Delivery 34 - 43
D.   Research & Development 43 - 45
E.   Capital Assets Required 45
F.   Proprietary Information 45
G.   Insurances Required 45 - 46
H.  Business Structure & Details 46 - 54

MARKETING PLAN:
A.   Market Description 55 - 57
B.   Customer Profile 57 - 58
C.   Competition 58 - 62
D.   Strengths & Weaknesses 62 - 63
E.   Pricing Strategy 64 - 65
F.   Distribution Strategy 65 - 70
G.   Advertising & Promotions 70 - 77

FINANCIAL PLAN & STATEMENTS:
A.   Introduction to Financial Plan 78
B.   Forecasted Income Statements 79
C.   Forecasted Balance Sheets 80
D.   Forecasted Cash Flow Statements 81 - 86
E.   Break-even Analysis 87
F.   Sensitivity Analysis 88
G.   Ratio Analysis 89
H.  Notes to the Forecasted Financial Statements 90 - 108

SUPPORTING DOCUMENTS

Categories: Samples and Examples