PART 4 - MARKETING PLAN

J&B's overall marketing strategy is to provide customers with quality products that will assist them in owning and operating their own business venture. The product will be mass marketed using a variety of cost effective promotional vehicles. These vehicles will allow us to complete away from major competitors and directly towards insufficient ones.

The company will utilize an in-house sales force enabling the Company to continually monitor its selling tactics and strategies.

PART 4 - RESEARCH & DEVELOPMENT

In any industry, research and development plays a vital role in a company's future existence. This realization is even more important in industries engaging in technology products. The following items comprise J&B's research and development budget:

PART 2 - CUSTOMER PROFILE

As mentioned earlier, the Company's primary target market will be individuals wanting to establish a home based business, while our secondary target will be those wanting to start a business in general. It is extremely difficult to create a precise customer profile, since many of the our customers will span such a wide range of each segmentation variable. We do, however feel our customers will have the following characteristics;

PART C - Advertising & Promotions

J&B recognizes the key to our success is through extensive promotion. In year one, we have budgeted $130,000 in advertising and promotions, $150,000 for year two and $170,000 for year three. These budgets will be distributed among newspapers, magazines, radio stations and the Internet. Below provides details on each of the selected media.