Other Promotional Media
The following lists many ways in which you may promote your business and product. Read though the list carefully. These promotional approaches should trigger other methods in which may prove advantageous to your company.
Brochures | Business Cards | Letterhead |
on Hats | on Mugs | Yellow pages |
Tourism guide | The Internet | Telephone book |
T.V. Guide | Value Paks | "T.V. Ads" Station |
Sponsor events, etc | Direct mail | Word of mouth |
Displays | Trade shows | Pens |
Magnets | Calendars | Telephone directory cover page |
Radio | Posters | Membership in Associations |
Mouse Pads | Mud Flaps | Decals on vehicles |
T-shirts | Donating your services | Attending seminars & workshops |
Providing Lectures | Teaching | Free Media Exposure (publicity) |
Letters to the Editor | Announcement Column | Newsletters |
Match books | Clothing | Bulletin Boards |
Road Signs | Day planners | "Partnerships" with other companies |
Sales force | Mail out Birth-Day Cards | Mail out weekly specials |
Invoicing customers | Catalog | Mail out Thank-you Cards |
Pamphlets | Notice boards | Packaging |
Window displays | Suggestion boxes | Former customers |
Remember that your former customers can be your greatest asset. You can easily solicit these people by sending thank-you cards, birthday cards, holiday cards, etc.. As well, you can inform them of any "specials" you may be offering in the now or in the near future. Therefore, it is imperative that you know the names and addresses of your current customers!!! How can you achieve this?