EXECUTIVE SUMMARY (The Internet Company)

Product/Service:

The Internet Company is proposing to provide FREE Entrepreneurship Training to various markets in an extremely unique and innovative manner. The training initially will focus on such topics as Management Styles and Techniques, Human Resource Development, Business Operations, General Principals of Accounting, Financial Forecasting, Strategic Planning, and Business Plan Development. The business training information is organized in an easy to use format where individuals learn a variety of concepts which will assist them in creating their own business. Many augmented products have been developed that will work in conjunction with the training in order to develop personal and technical skills required by entrepreneurs.

Users of the Business Training Information

Many individuals, companies and organizations will ultimately use the business training information. Following provides a list of potential users.

Management:

Over the past two years, the company's founder, Brian Patrick Smith, has been developing a method that, not only provides the essential business training information, but offers it in a timely and unique fashion. Smith will oversee all functional areas of the company as outlined under the Management & Human Resource section of this proposal.

The owner's prior employment, coupled with his tenacity, provides the necessary experience needed in order to launch such an elaborate business venture. As Manager of various job development programs and Trainer for a one year entrepreneurship training project, Smith has the requisite skills and acumen required for this challenge. From 1993, Smith has been in contact with various community leaders, conducted need assessments, and trained groups of individuals in areas such as accounting, computer applications, economic development, strategic planning, marketing, human resource development, management styles, finance, and general business operations. He has also, developed several business plans and financial forecasts for business owners in receipt of corporate financing.

Markets:

Since the information will be offered FREE to its users, the company must use another method of collecting revenue. The Internet Company will sell advertising space to national & international corporations in order to cover anticipated overhead costs. To gain further experience in soliciting sponsors/advertisers, the company will test market the idea in the owner's home town by selling advertising space to local businesses.

Profitability:

Source of Funding:

Brian Smith has personally invested $18,796 into the company while an outside investor contributed $5,000 of debt financing towards the project (to date). In addition, the company has secured a stakeholder who will contribute $10,000 towards the business endeavor.

Additional cash contributions of $30,000, however, are required for the project; consisting of $15,000 from The New Entrepreneurship Loan Program and $15,000 from private investors. Collection of funds from the New Entrepreneurship Loan Program is scheduled for January of 200X, while financing from investors is set for January and February of 200X. These funds will be used to finance the following marketing expenses and fixed asset purchases.

The forecasted financial statements depict an annual interest rate of 6%, paid over a five year period, for The New Entrepreneurship Loan Program. Private investors, on the other hand, will receive 15% annual interest on any contribution towards the endeavor.

As you read through the plan, you will soon discover that many opportunities exist within this industry. These opportunities will provide financial stability and contribute to the success of future corporate endeavors.