The Title Page of Your Business Plan
The title page of your business plan is the first page a banker or investor sees. As a result, it should be structured neatly and appeal to your intended audience. The title page generally includes the following items;
MARKETING SECTION OF THE BUSINESS PLAN
PSYCHOGRAPHIC SEGMENTATION VARIABLES:
In Psychographic Segmentation, customers are divided into groups based on their social class, life style and personality. Below depicts examples of Psychographic Segmentation Variables. Which Variables apply to your particular product/business/customer?
Checklist Questions for Planning a Business: