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THE MISSION STATEMENT:
A mission statement is what separates one business from all others within the same industry. It gives the company a unique identity. In generally, the mission statement answers who you are, what you do, and where you plan to be in the future.
Below identifies the two main components which are necessary in developing a mission statement.
1) Defining what business your organization is really in;
2) Defining your long-term objectives.
Let's look at each component separately.
THREE COMPETITIVE STRATEGIES
BUSINESS INSURANCE
The types of business insurance certainly depends on the nature of the business. To best determine your business insurance requirements, please consult an insurance agent and/or insurance broker. Below offers various examples of business insurances.
General Business Insurance (Liability)
General liability covers negligence causing injury to clients, employees, and the general public.
C) Licenses, Permits, Inspections and Taxes:
102. Does your product meet all government standards? What standards apply, if any?
103. Are you required to charge municipal, state/provincial, and/or federal sales taxes?
104. Have you contacted the approximate government entities to acquire the necessary tax forms for registering?
105. Does your business require any special tax, licenses, permits or inspections?
STRATEGIC PLANNING and STRATEGIC PLANNING PROCESS:
In previous sections of the strategic planning process, we discussed the mission statement and corporate objectives. To date, however, we did not address the relationship each have on one another as it relates to strategic planning. Nor did we elaborate on how each might be achieved. We will discuss this now by introducing you to a process called strategic planning.
BEHAVIORISTIC VARIABLES:
Behavioristic Segmentation divides the market into groups based upon variables such as occasion, benefit sought, user status, user rate, loyalty rate, readiness stage, and consumers attitude. Below depicts examples of Behavioristic Segmentation Variables. Which Variables apply to your particular product/business/customer?
Benefits sought - Quality, service, economy.
E) Financial Issues:
151. How much cash do you have available to invest into the business? The more funds you invest shows an investor or lender that you are committed to the proposed business. That is, lenders are more apt to provide you with the necessary funding to start or expand your company.