Other Promotional Media
The following lists many ways in which you may promote your business and product. Read though the list carefully. These promotional approaches should trigger other methods in which may prove advantageous to your company.
DEMOGRAPHIC VARIABLES
Demographic variables involves items such as age, sex, family size, income, occupation, education, religion, race and nationality of your customers. Age, sex, and income variables are discussed below.
Positioning & Image Marketing
The term positioning refers to the selection of a target market, and the methods through which you focus, promote, and gear your product towards that select group of consumers. A company's positioning can be demonstrated in various manners - ranging from the store atmosphere and the type of products they sell to the sales and marketing techniques that they employ.
5. BILLABLE HOURS PRICING
Billable Hours Pricing is a pricing method used, in most cases, by service businesses who charge customers on a per hour basis. Services such as engineers, plumbers, carpenters, accountants, lawyers, hair dressers, fitness instructors, financial analysts, electricians, surveyors, consultants, and maid services, for instance, usually charge on a per hour bases.